I feel like I blinked one-day and board games evolved from a lame rainy day pastime to astonishingly captivating and cool.
And it’s all thanks to Kickstarter.
You see, initially, board game enthusiasts backed awesome sounding games on Kickstarter, which funded better and cooler board games, which led to more board game enthusiasts, who backed more Kickstarter campaigns, which funded…
You get the picture, but here’s the proof showing just how dominant board games on Kickstarter have become.
Kittens and Babies at the Top
Out of the top 50 most funded Kickstarters ever, 16 of them are board games, with Exploding Kittens far in the front.
Not only are board games the most well funded, but they also have a considerably larger amount of backers for every dollar raised.
Out of the 2,327,511 backers who supported the top 50 most successful Kickstarter campaigns of all time, 31% of them were backing a board game.
To put this in perspective, Pebble, which has raised over $58.8 million dollars and was acquired by Fitbit, had 140,911 fewer backers than Tacocats and Hairy Potato cats.
Who Wants to be a Millionaire?
Most of us do, and apparently launching a board game on Kickstarter is a plausible way to make that happen.
Out of the 353 Kickstarter campaigns to ever have raised over a million dollars, 128 of them were a video or board game.
Consider this, Pebble watches cost around $99 while Exploding Kittens usually cost $20.
So when you consider the difference in R&D, development, and materials cost between a SmartWatch and a card game, having a successful board game Kickstarter is like winning the crowdfunding jackpot.
A Billion Dollars in Games
Collectively, video and board games have raised $940 million dollars on Kickstarter, far more than any other category.
The Shift From Video Games to Board Games
Since 2015, the funding of video games on Kickstarter has steadily declined while board games have risen.
Not only is the gaming market growing as a whole, but board games are consuming more and more of it.
A Kickstarter “Monopoly”
There’s a reason board games have been successful on Kickstarter, it’s the perfect platform for them.
Where else can you fund, engage, and collect feedback for your product all in one place?
When asked about the most exciting trends in gaming, Luke Crane, the head of gaming at Kickstarter replied:
“You can build up your own network, create your own fans, collect your own money and publish your own game. I think we take for granted how powerful a force this is.”http://ludicreations.com/2018/03/industry-spotlight-luke-crane-head-games-kickstarter/
This is especially important for board gamers specifically who have been, until now, an underserved market of passionate enthusiasts.
Kickstarter has allowed game creators to quickly iterate and improve their games by incentivizing users, who have paid to support the game, to actively participate in the development process.
Helping the Future of Board Games
I’m gonna take a lesson from Kickstarter and try something new, engaging with you directly.
My name is Casey (I’m the one in the grey shirt). I really want to make board game shopping a better experience.
I built a price comparison app called Compass that helps users find better prices for board games while they shop on sites like Amazon, Walmart, and eBay.
Here’s Compass in action.
I’d love if you could try it out and let me know what you think, my email is [email protected]